Southgate Media Group

 Can your NFP reach people in a more personal and engaging way?  

Of course it can! 

You run a non-profit. You share goals with others who run non-profits: make a difference, deliver your message, attract donors, add value to your customer’s lives, etc. Actually, these should be the goals of any business, right? As a non-profit, you have the additional responsibility of keeping your board members and volunteers happy and engaged with your organization’s vision. Oftentimes, this is done through blogs and/or newsletters, Meet & Greets or community outreach events. These are all great practices, but they don’t really create the personal attachment we all want for our brands.

Social media can help (e.g. Facebook and Instagram), but posts often get lost in all the noise. Newsletters and blog posts require a certain level of writing skill that can be challenging and a board member’s bio on your organization’s website, while informative, simply does not have the same impact as hearing their voice describe why they believe in your organization in an unscripted and heartfelt manner.

Imagine delivering your organization’s message, showcasing the members of your amazing team, and creating value for your customer, while building honest personality around your brand.

The Marketing Tool Every Non-Profit Should Have

Podcasts reach people in a way no other medium can. They build brand awareness, which helps to attract new customers and deliver value to your existing supporters and staff. Value is provided internally to your staff by providing training, celebrating volunteers and/or board members, and delivering important information. Value is provided externally to your supporters by providing deeper information about your NFP subject, providing information about projects, events, and initiative by your NFP, as well as giving a greater sense of community and engagement around your NFP. Podcasts are personal and allow you to speak directly to your target audience by giving your organization a voice, which is so vital in today’s market.  

Podcasts can also be used internally within your organization to communicate with employees, investors and/or board members. They also serve as a valuable training tool and are an effective way to deliver important information vital to your staff. 

And podcasts can be recorded in the comfort of one’s home, at the office, or even on the go; there is no need to set up a special studio or invest in expensive equipment.

You want to be more visible.  I can help.

Find out whether a podcast is right for you or your organization. Contact me today for a free consultation!

I offer affordable packages tailored to your needs, and I will create a podcast launch program custom designed to fit your brand.

Recommendations may include:

·       Identifying hosts for your podcast

·       Structuring your show

·       Identifying the purpose and goals of your show

·       How to inject personality into your podcast

·       Social Media practices

·       Basic Editing

·       Microphone and recording techniques

·       How to create cover and episode art

·       How to submit your show to directories such as iTunes, Stitcher, Google, etc.

·       Interviewing techniques

·       Picking an RSS host and setting up a hosting account

·       Basic SEO practices

·       Intro/Outro creation

·       Development of a show description

·       Keywords and ID3 tagging

·       How to create a podcast content calendar

·       How to create a social media content calendar

This may seem daunting, but once I train your team, you will find that you can create content and engage with your listeners with ease. The most difficult part is getting started, and this is what I do best.