Writer’s Row is coming to the Indianapolis Convention Center as part of Indy PopCon, 2023. The event will consist of 3 days of panels, author signings in our 20x30 booth, TTRPG games played with guests, and live podcasting from the show floor from Friday, August 25th through Sunday, August 27th.
4 Horsemen Publications and Southgate Media Group have partnered to create Writers' Row, a mobile bookseller exclusive to convention floors that brings authors and fans together for signings and engagement opportunities. Writers' Row is a con-exclusive bookstore that features signings by published authors (including celebrity authors), who write science fiction, horror, paranormal, fantasy, TTRPGs, etc. Aside from author signings, we will also have live podcasting in our booth in a section called The Inkwell consisting of interviews with not only authors but other creatives from the convention. Additionally, we have a panel room that we have programmed with various types of content, including panels with authors about writing, publishing, and worldbuilding, entertainment panels such as the Eerie Travels Podcast with Mark Muncy live and Geek My Kid, as well as live tabletop role-playing games run by the game creators themselves. We are also bringing Jeff Strand, author of Attack of the Killer Tomatoes: The Novelization to do a live Q&A after a screening of the film.
In our panel room, we have created a promotional opportunity that we know will be interested in getting their brand in front of the more than 30,000 fans attending Indy Pop Con. We are offering space on the banners on either side of the panel table, keeping any sponsors in the sightline of panel attendees while the panels are going on. At two previous Indy Pop Cons, Southgate Media Group used this same model during its live podcast marathons to great success.
Are you interested in this opportunity?
The many benefits of sponsoring the Writer’s Row Panel Room:
· Panel hours – The banners will be on display in the Writers’ Room Panel Room from the opening, until the end of, the convention.
· 9th year of Indy Pop Con – 2023 will be Indy Pop Con’s 9th year and it has become one of the most popular pop culture conventions in the US. Banner sponsorship is an excellent way to show your business supports the geek community.
· Social Media – Sponsors will not only be featured prominently on the banners next to the panelists, but we will share a thank you to each sponsor on Southgate Media Group’s social media platforms, as well as in the show notes for the Tour de Cons podcasts created in the panel room.
· Lots of ways to sponsor – Let us promote your show to people who love podcasts and pop culture! There are other options besides the banners. We have space for individual flag banners or retractable banners along the sides of the room. We also offer an overall sponsor banner at the panel room entrance. Want more options? Let’s jump on a call!
Drop me an email at robs@4horsemenpublications.com and I’m happy to answer any questions.
We’re looking forward to the Indy Pop Con and can’t wait to have you join us!
Robert Southgate
VP of Marketing and Growth
at 4HorsemenPublications, Inc., The Little Horsemen, and Accomplishing Innovation Press
CEO at Southgate Media Group





























